VIRTUAL & LIVE EVENTS
The Boston College Media Alumni Network is an independent alumni affinity group connecting BC alumni in the marketing, media, and communications industries. The group has more than 700 members, which include Hollywood producers, CMOs, and media executives.
RSP launched the group in 2019 and created comprehensive social media and email marketing strategies which led to an impressive 600% increase in membership in four months. After the onset of the COVID-19 pandemic, RSP quickly pivoted the group's event strategy from in-person happy hours to a lineup of engaging virtual events. RSP also formed strategic partnerships between group members, facilitating new business opportunities.