With the power of social media, BunNan BK became a go-to destination for Caribbean cuisine
BunNan BK is New York City's plantain destination. Created by Haitian American chef Nadege Fleurimond, the innovative fast casual spot is nestled in Flatbush Central, a Caribbean marketplace in Flatbush, Brooklyn.
Nadege approached us with the goal of becoming the go-to expert for Haitian cuisine in America and driving more customers to BunNan BK.
We worked with Nadege to hone her personal brand and developed a short form video strategy for her personal social media profile to elevate her expertise on Haitian culture and cuisine. This strategy doubled her Instagram following in a single month.
At the same time, we created irresistible food content for BunNan BK that disrupted TikTok and Instagram feeds across New York City, leading to increased buzz and sales.
BunNan's viral social media content drove new visitors to the restaurant, many of which documented their visits on Instagram and TikTok, generating 3M+ impressions and thousands of comments from eager diners planning their first visit.