Casey DePalma leads public relations and influencer marketing efforts for over two dozen of Unilever's brands as the company's Senior Director of External Engagement and Communications. She joins us live for 34 Minutes to share how a major company like Unilever is able to communicate it's value as a brand. She'll also be sharing marketing trends for 2022.

Every person wants their life to mean something. The problem is you’ve been told there’s only one way to do that: Find a singular passion and commit to it—for life. Except this isn’t how it happens, and the follow-your-passion advice often comes up short. In "Unfollow Your Passion: How to Create a Life that Matters to You" (Named "One of the Best Feel Good Books of 2021" by The Washington Post) Terri Trespicio—whose TEDx talk has more than seven million views—calls into question everything you think you need to succeed. With a blend of scientific research, compelling insights, and powerful storytelling, Terri gives you the tools you need (and the permission you crave) to dispense with the BS, toss the old advice, and lay claim to the life that’s been yours the whole time—so that you can begin to live it on your terms. Terri joins us on 34 Minutes to share more about the book and answers your questions LIVE! You can order a copy of Terri's book at https://unfollowyourpassion.com/

Brennan Carley is an entertainment and LGBTQ editor, writer, and producer for publications including The New York Times, Entertainment Weekly, Vogue, Cosmopolitan, Esquire, Bustle, Mr. Porter, Billboard, the Recording Academy, MTV News, and Elle Magazine. He joins the Boston College Media Alumni Network for 34 Minutes to share what it takes to become a successful editor and the power in freelance writing. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/

Courtney Chapman Coupe, SVP, Digital Productions at CNN, joins 34 Minutes with the Boston College Media Alumni Network. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/

Lacy O'Toole, Managing Editor at CNBC, joins 34 Minutes with the Boston College Media Alumni Network. The BC Media Alumni Network is an independent alumni affinity group that connects over 1,000 Boston College alumni who have careers in media and communications. The group is not sponsored by the University. Any views expressed during this event do not necessarily reflect the views of the University. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/

Lindsay Blakely, Managing Editor of Inc.com, joins the Boston College Media Alumni Network for 34 Minutes. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/

Lisa Hintelmann, Head of Talent & Entertainment Partnerships at Audible, joins the Boston College Media Alumni Network for 34 Minutes. In 2017, Lisa Hintelmann was enlisted by Audible to create the celebrity talent department. Since then, she has served as the Head of Talent and Entertainment Partnerships, managing all interaction with high level personalities. Her department leads celebrity casting for short and long form Originals, multi-cast productions, theater and audiobooks. Other responsibilities include: negotiating and executing narration deals, covering recordings, overseeing promotional activities, developing and maintaining a significant Hollywood network and ensuring that every actor engaged receives an end to end white glove experience. Prior to joining Audible, Lisa was Editorial Projects Director at Esquire and Elle UK magazines, conceiving, planning and overseeing all covers and entertainment coverage. She also served as Special Projects Editor at GQ magazine. She began her career at PMK Public Relations. Lisa has a BA from Boston College and lives in Maplewood, New Jersey with her wife and 12-year-old twins. The BC Media Alumni Network is an independent alumni affinity group that connects over 1,000 Boston College alumni who have careers in media and communications. Any views expressed during this event do not necessarily reflect the views of the University. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/

Reeves Wiedeman is a features writer for New York Magazine and author of "Billion Dollar Loser: The Epic Rise and Fall of WeWork," which the Sunday Times called “The Best Business Book of 2020." Reeves joins 34 Minutes to share his path from Boston College to features writer and author. The BC Media Alumni Network is an independent alumni affinity group that connects over 1,000 Boston College alumni who have careers in media and communications. Any views expressed during this event do not necessarily reflect the views of the University. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin

Allie Kleva, Vice President of Strategic Partnerships and Marketing for CNN, joins 34 Minutes to share what it takes to drive engagement for the iconic CNN brand. She'll also share more about her path from Boston College to CNN. About Allie: Allie is responsible for creating integrated, multi-platform opportunities to build community and drive engagement for the brand. She is the creator of CITIZEN BY CNN, the network’s civic engagement platform designed to engage audiences in conversations about issues that matter. She also oversees promotional marketing strategy for CNN Films & Original Series. Prior to joining CNN, Allie served as the Associate Commissioner of the New York City Mayor's Office of Media & Entertainment during the Bloomberg Administration. During her tenure with the City, she oversaw the development of the "Made in NY" brand and was responsible for promoting NYC to filmmakers, studios and networks as a premiere production location. The BC Media Alumni Network is an independent alumni affinity group that connects over 1,000 Boston College alumni who have careers in media and communications. Any views expressed during this event do not necessarily reflect the views of the University. Follow the BC Media Alumni Network on Social Media: Facebook: https://bit.ly/bcmanfacebook Instagram: https://bit.ly/bcmaninstagram Twitter: https://bit.ly/bcmantwitter LinkedIn: https://bit.ly/bcmanlinkedin 34 Minutes is hosted by Chris Russo, founder of Russo Strategic Partners. Website: https://www.russostrategicpartners.com/ Instagram: https://www.instagram.com/russostrategicpartners/