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How "The Scone Queen" was crowned
a bestselling author.
Danielle Sepsy is known as "The Scone Queen" for good reason: her scones, which had been delighting New Yorkers for years, won national attention after being praised by Dan Levy and the judges of HBO Max's "The Big Brunch."
With newfound attention from the television show, plus the large social media following our team built alongside Danielle, she secured a publishing deal for her debut cookbook, aptly titled The Scone Queen Bakes. But landing the deal was only half the battle.
How could we successfully launch the cookbook and help her achieve her dream of landing on The New York Times Bestsellers List?
WHAT WE DID
A 360° Launch Built to Move Books
We developed a comprehensive marketing plan spanning social media content, influencer collaborations, live events, and strategic corporate partnerships, with every touchpoint working in concert to build anticipation and drive preorders.
Recognizing the power of earned media to amplify the campaign, we also assisted in identifying and hiring a PR agency, then worked hand-in-hand with them and the book's publisher to craft a cohesive strategy that would carry Danielle's story to national media.
HOW WE DROVE GROWTH
Scroll-Stopping Content
We ideated, produced, and published a steady stream of content showcasing the droolworthy recipes inside the book. Social media buzz translated directly into preorders, turning Danielle's loyal community into an eager launch-day audience.
High-Visibility
Influencer Collaborations
We forged partnerships between Danielle and fellow food and lifestyle influencers, expanding the book's reach beyond her existing fanbase.
From collaborative content and an event activation to curated PR packages designed to capture the unboxing excitement on camera, we turned influencer outreach into authentic, shareable storytelling.
National Media Placements
Working closely with the PR agency and publisher, we supported Danielle during her high-value national media appearances that put her in front of millions of new eyes.
From The Today Show to CBS' The Dish and Watch What Happens Live, each appearance reinforced her credibility and drove preorders for Danielle's cookbook.
Partnerships & Events
We identified and forged strategic corporate partnerships, developing baking demo events that brought the book to life in real time. Those relationships translated into bulk book preorders that meaningfully boosted sales figures heading into the book's critical debut week.
